This will ensure that all other links are unaffected and still maintain their UTM tags. You can also prevent a particular link from appending UTM tags by adding data -vero = "ignore". It would not overwrite your custom utm_campaign value on this link. These data points allow you to drill down to find out performance of specific campaigns, sources (or platforms), individual posts or email, and even individual links within a marketing post/email. Then Vero would only append the utm_source, utm_term and utm_medium tags. UTM tags communicate several different data points to Google Analytics. The UTM Smart Manager for Adobe Analytics is one of the best Adobe Analytics Campaign URL builders and we have recommended. The spreadsheet has 2 tabs the first one is called Campaigns, and the second one Bitly Info. If you add your own UTM tags to any link, these will take precedence and override the default UTM tags that Vero will append above.įor example, if you added a link as follows: http : / /?utm_campaign =some_campaign_name Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed. This image shows you the UTM Excel / Google doc file that you can use to generate your UTMs and Bitly your links. Customising tags in an individual email campaign Select Source and you’ll get an idea of how each traffic source is contributing to your website sessions. To track the performance of different traffic sources, go to Acquisition then All Traffic. You can edit the utm_source and utm_medium values appended by Vero on the Settings > Integrations menu page. Additionally, you can also track links in Google Analytics based on the UTM parameters you have assigned. If you do not have an A/B test running, this will be control, otherwise it'll be the variation of your campaign (for example, a or b). To enable Google Analytics in your automation emails: Navigate to the Automations page. utm_content is populated with either the variation being sent.utm_term is populated with one of Newsletter, Transactional or Behavioural.For instance, if we performed an analysis of the data for our website over the past year, what could we see and how could we use it Imagine that we are running a donor acquisition campaign. utm_campaign is populated with the name of the campaign being sent. UTM tags provide granular data in Google Analytics about which marketing channels, campaigns, and even specific messages are most effective in driving results.
utm_medium is, by default, set to email.utm_source is, by default, set to vero.Vero will append UTM tags in the following manner: Click View next to the Google Analytics Integration.Ĭlick Add Google Analytics Integration to turn this feature on. Therefore, you can see that UTM Tracking & Google Analytics will match with one-day click optimization of Facebook Ads. To enable appending of UTM tags, visit the Settings > Integrations menu. Google Analytics, along with most analytics tools, use this data to attribute conversions to their correct source. See how traffic interacts with your site by creating an advanced segment. You can automatically append UTM parameters to outbound links in your email campaigns. From any view in Google Analytics, click on +Add Segment.
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