Samuel offers stock clothes at LE550 to LE950 per kilo and bale clothes at LE450 to LE650 per kilo, also the market average. I explain it to each customer and even have my own TikTok videos that give advice to people wanting to start their own businesses.” Finally, most people do not understand the difference between stock and bale clothes. I have had to alter my own management style and marketing to compete in the marketplace. “Competition in the field is tough because of restrictions on imports and the craziness of dollar prices that has led to a limitation of styles and brands. “Would you believe me if I said that the residents of Heliopolis, New Cairo, and Sheikh Zayed are our clients? There are many celebrities and actors as well who buy our clothes because they find brands at a quarter of the price in normal stores,” she said. But Samuel said that they could suit all social classes.
Many people might think that the people attracted to such clothes are from the lower socioeconomic categories. But you won’t find sizes for each item, and they should be at a flat price for each group.” You’ll find trousers bales, dresses bales, shoe bales, and so on. People might also donate new clothes, and the resulting bales are categorised by quality, style, and group. “The majority of the clothing is outdated, out of style, or just unwelcome, yet given how frequently fashion trends change and our desire to live more sustainably, kilo sales are a fantastic alternative to fast-fashion purchasing. Because the charities concerned are interested in the monetary value of the clothes, they are sold to wholesalers who compress them in huge piles and export them to countries like Egypt.” People donate old or unwanted clothing to charity, and they are subsequently sold by weight. “Bale clothes, which are mostly and should be sold by the kilo, are a mix between used and new, on the other hand. They are sold at low prices because they are the remnants of previous seasons or are surplus to market needs, but they are completely new and unused.” “But these are all high quality clothes manufactured by famous European and American clothing companies. You’ll notice that there are many X-large sizes and small sizes but no medium sizes.” Sometimes they have defects, and you’ll never find all sizes available. “Stock clothes are all new pieces that weren’t sold in original stores. Therefore, branded clothing stores selling by the kilo are a good opportunity for them to buy international quality clothes at reasonable prices,” she added.īut are the clothes new or preowned? “We must differentiate between the stock and bale,” Samuel said in answer. There is a large segment of society that cannot afford to buy clothes from well-known brands. “The second reason is the difficult economic situation. There is a large popular base that thinks that wearing branded clothes is equal to looking good and having a certain social status,” said Heba Samuel, 38, the owner of stock and bale stores selling clothes by the kilo in Cairo. Why do merchants and individuals buy international brand clothes in kilos? There are multiple reasons that have contributed to the popularity of this idea. It has become very popular in many Arab countries such as Egypt, Saudi Arabia, and others. Have you ever chosen the items you like in a clothing store and then have had them weighed to find out their prices? The idea originated in Europe and later spread elsewhere. Instead, it is for clothes, even if this way of selling them is different and new.
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